If we're being honest, the past few years have disrupted our association industry. Sure, many of us were on the path of digital transformation and rethinking our offerings, but we have now fast-tracked our need to evaluate our product landscape to match what our members and sponsors need. And with that comes the problem of pricing - how do we provide value and monetize what has been and what will be? Join us as we share the 5 steps your team needs to walk through for quantifying the value you provide to your audience and charge your share of the pie in your pricing. This 5-step process can be applied to sponsorship, membership, education, in-person events, virtual events, or the next big thing your team will create.
Dr. Michael Tatonetti, CPP, CAE, Founder, Consultant and Speaker, Pricing for Associations
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