September 24, 2025 | Baton Rouge, Louisiana
Stirling’s report provides a comprehensive market analysis of the New Orleans Metropolitan Statistical Area (MSA) for Q3 2025, covering retail, office, industrial, multifamily and hospitality sectors.
The Baton Rouge Metropolitan Statistical Area (MSA) comprises ten parishes: Ascension, Assumption, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, St. Helena, West Baton Rouge, and West Feliciana—all anchored by the capital city of Baton Rouge. Situated on the natural bluffs of the Mississippi River, it serves as a critical deep-water inland port, efficiently handling grain, oil, vehicles, and container shipments.
Economically, the MSA is anchored by petrochemical refining and manufacturing, with ExxonMobil’s Baton Rouge Refinery, one of the largest in the US, complemented by Dow Chemical in neighboring Iberville Parish. Key economic drivers also include heavy construction and engineering, shipping via the Port of Greater Baton Rouge, state government and higher education (especially Louisiana State University as the largest public university in Louisiana), as well as growing sectors like healthcare, logistics, and technology supported by favorable cost structures and workforce development initiatives. The natural resources and construction sector is more than two and a half times as concentrated in Baton Rouge as the U.S. average, and as such, energy prices matter greatly to the local economy.