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O.CON '16: The Office Conference

O.CON: The Office Conference

Date: Tuesday, November 1, 2016 - Wednesday, November 2, 2016

Where: Los Angeles, California

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2016 O.CON: The Office Conference

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Event Details


Tuesday, November 1

Project Tour: El Segundo Creative Office

Time: 7:30 a.m. - 11:45 a.m.

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According to recent research from JLL, creative office product in El Segundo is outperforming traditional office and commanding an 18 percent rental rate premium. Explore significant projects that have helped transform El Segundo’s office market – a longtime home of aerospace firms – to a bustling hub for creative businesses in tech, media and entertainment. The tour culminates with a visit to elevon at Campus El Segundo, an award-winning 210,000-square-foot creative office development by executive architect Ware Malcomb and design architect Ehrlich Architects.

Ticketed event; $50 fee. Limited to 25 people.

Project Tour: Playa Vista/Silicon Beach

Time: 7:45 a.m. - 11:45 a.m.

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Located on the Westside of Los Angeles, this vibrant area has become a burgeoning high-tech cluster. Known as Silicon Beach and home to names such as Google, YouTube, Yahoo and Facebook, the area combines unique and creative design with historical landmarks such as the hangar that served as home to Howard Hughes’ Spruce Goose. This tour will stop at The Collective, a five-building ground-up office campus featuring dramatic ceiling heights and unique architecture; and The Brickyard, a mixed‑use project with office, daycare and retail slated for completion this fall. Other sites and points of interest on the Hercules Campus will also be highlighted.

Ticketed event; $50 fee. Limited to 25 people.

Project Tour: The Arts District

Time: 8:15 a.m. - 11:45 a.m.

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The Arts District is one of the hottest neighborhoods in downtown Los Angeles – starting as a vineyard, then an orchard, next an industrial center for railroads and manufacturing, and finally the Arts District, one of the most talked-about adaptive reuse hubs. This tour will focus on The Row, a renovation of a four-building complex; the Ford Factory, an adaptive reuse of the old factory into creative offices; and At Mateo, a former industrial site being redeveloped into a creative office and open-air retail hub.

Ticketed event; $50 fee. Limited to 25 people.

Opening Luncheon and Keynote

Time: noon - 1:45 p.m.

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Welcome to O.CON: The Office Conference. NAIOP and SIOR leadership kick off the conference with a networking lunch, followed by a visionary look at the office of the future that will make you think outside the box.


  • Thomas J. Bisacquino, President and CEO, NAIOP
  • Geoffrey Kasselman, SIOR, LEED AP, 2015-2016 SIOR Global President-elect and Executive Managing Director, National Industrial Practice Leader

KEYNOTE: Office of the Future

Entrepreneur and CEO of Breather Julien Smith will share his insights on how technology and workplace trends are driving the evolution of traditional office space. A New York Times bestselling author, Smith identified a lack of flexible space for meetings and focused work – and thus, Breather was born. Since its founding in 2012, the company has raised $33M in funding and offers users a network of beautifully designed, on-demand meeting rooms easily accessed through its proprietary app. Operating more than 200 locations in 10 global markets, Breather has partnered with forward-thinking owners and brokers in the creation of value-add office amenities perfectly suited to meet the demands of today’s business professionals. Join us for a dynamic presentation on how the sharing economy, the rise of mobile, and the TAMI tenant will be leading forces in the office of the future.


  • Julien Smith, CEO, Breather
Innovations in Leasing (Co-working)

Time: 2:15 p.m. - 3 p.m.

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For owners (building and business), investors and lenders creating modern office space, the task is expensive, interesting, crazy, or all of the above – depending on who you ask. Office lobbies are looking more and more like hotel lobbies. Co‑working/ flex space is all the rage. Are these fads here to stay? Does co-working have room to run or will we see its demise with a potential downturn looming? Explore the latest trends and modernizations in leasing in this engaging session.


  • Arun Nijhawan, Managing Principal, Lucror Resources


  • Greg Fuller, President and Chief Operating Officer, Granite Properties, Inc.
  • Mark Gilbreath, Founder and CEO, LiquidSpace
  • John Lewis, Vice President of Real Estate, WeWork
  • Jamie Russo, Executive Director, Global Workspace Association
Project of the Year: Office

Time: 3:05 p.m. - 3:20 p.m.

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Hear from Oxford Properties, winner of NAIOP’s Project of the Year award honoring a company for exemplary office development or renovation.


  • Mark Cote, Vice President, Development, Oxford Properties Group
Finding and Telling the Story with Data

Time: 3:25 p.m. - 3:55 p.m.

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Today’s real estate professionals have more data than ever before; however, the biggest challenge is finding the meaning in all of it. Successful real estate professionals are adept at both finding the hidden story in the data and then telling that story to key stakeholders to influence outcomes. This session will provide an overview of how location analytics provide powerful new insights by evaluating data through mapping. Presenters will share technical best practices as well as provide several case study examples of how powerful data stories have influenced the success of real estate transactions.


  • Matt Felton, President, Datastory Consulting
  • Brendan Gill, CCIM, President, MacKenzie Management Company, LLC
Case Study: San Jose Responds to Changing Workforce

Time: 4 p.m. - 4:15 p.m.

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SteelWave's America Center in San Jose was originally designed as a four-building Silicon Valley office campus development for one client. Two of the buildings were completed before the economy changed. Ten years later, SteelWave is completing the last two buildings (America 3 and 4) while facing one major challenge: How do you change the design of 10 year old project into an efficient, millennial- and tech-friendly project without changing the footprint? Hear the challenges faced and end solutions for this today/tomorrow campus project.


  • Steven Dunn, Senior Managing Director, SteelWave
Disruptive Technology

Time: 4:20 p.m. - 5:05 p.m.

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What technologies are shaping the office product of today and tomorrow? These leading tech companies will share how their solutions will change the way the office environment is managed, and how it’s perceived by tenants. Discuss how technology will impact the control of everything from building systems to financial transparency; learn about the tools available to you to improve processes, tenant and investor satisfaction; and contemplate which disruptive technologies are poised to impact your business.


  • Peter Alden, Vice President of Sales, Floored
  • Lindsay Baker, President, Comfy
  • Arie Barenrecht, CEO and Co-founder, WiredScore
  • Alex Robinson, President, Juniper Square
Case Study: Where 500+ Tech Startups Call Home

Time: 5:10 p.m. - 5:30 p.m.

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From titans like Google, Yahoo and YouTube Space LA to powerhouses like USC’s Institute of Creative Technologies, Playa Vista has become the address of choice in Los Angeles’ urban Westside neighborhood. Following the optional morning project tour, we’ll dive a little deeper into how this area is keeping with the spirit of former land owner Howard Hughes’ historic concept of creating a breeding ground for aeronautic innovation. Today, that innovation is in technology, media and other creative fields, and this tech hub – one of the largest ground-up creative developments in the area – draws high-caliber tenants to its mix of office, co-working, retail, residential and entertainment space.


  • John Ollen, Managing Director - Leasing Southern California, Tishman Speyer
Welcome Reception

Time: 5:30 p.m. - 7 p.m.

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Network with fellow conference attendees and see how our event sponsors can provide you with business solutions.

O.CON Soiree in Downtown L.A. Reception

Time: 7 p.m. - 8 p.m.

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Hosted by the Greater Phoenix Economic Council

Grand Café at the Omni Los Angeles Plaza (conference hotel)

Please RSVP to

Greater Phoenix Economic Council

Wednesday, November 2

Breakfast General Session: Building to Suit the Multigenerational Workforce

Time: 7:30 a.m. - 9:15 a.m.

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Human Resource leaders are taking on the challenges that come with a transforming workforce. Today’s business cultures vary by age, speed, size, innovation and delivery – and successful brands thrive by attracting and retaining key talent in an environment that inspires them. Our HR experts will share how every office reflects the company’s brand, and why a business’ physical space should reflect the personality of the company, invite growth potential, and be an invigorating and encouraging space for employees.


  • Peter Belisle, Southwest Market Director, JLL


  • Barbara Bouza, FAIA, IIDA, LEEP AP, EDAC, Managing Director, Principal, Gensler
  • Richard De Jesu, Senior Vice President, Human Resources, Northern Trust Corporation
  • Jason Hickey, President and CEO, Hickey & Associates
Networking Break

Time: 9:15 a.m. - 9:45 a.m.

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Innovative Construction Materials

Time: 9:45 a.m. - 10:15 a.m.

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Gain a practical understanding of the building technologies and construction materials available (including those that are currently underutilized) that can save you money, help your clients and form better buildings. Talk ROI: what are the benefits of investing in these new materials for your next project, and how do you sell your client on it?


  • Eric Nelson, SIA, Architect and Energy Expert, Nelson Architech GmbH
  • Brandon Tinianov, Vice President, Business Development, View
Case Study: Parking Garage of the Future

Time: 10:20 a.m. - 10:35 a.m.

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Accommodating parking in newly-emerging retail or business districts can be one of the most effective means to jump-starting economic activity. Once a district has established or matured, the role of a parking structure may need to evolve to respond to a changing context. In some locations, parking demand will reduce as density grows and public means of transportation become more feasible and efficient. Parking structures can also become a drag on the active fabric of some urban areas or sit vacant in suburban locations during off-peak commuting times. The notion of parking structures as a singular or static use may be trending toward obsolete. Discuss the inherent potential of parking structures in urban or suburban transit‑oriented locations to accommodate both secondary and “next” uses during their life span.


Michael Leblanc, AIA, Principal, Utile, Inc.

Designing to Limit Building Obsolescence

Time: 10:40 a.m. - 11:25 a.m.

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Office building design is evolving to meet the needs of changing tenant demands and trends, among them a balance of live/work/play through on‑demand amenities (childcare, laundry, dental, medical and restaurants) for the multigenerational workforce. Green initiatives are ubiquitous and design continues to move toward energy efficiency and even net zero buildings. The era of ride sharing and driverless cars is approaching (or already here), so what should we do with existing parking structures? How do we manage service needs when density increases? Gain understanding that will prepare you for the next shift in building design.


  • Brad Cox, Senior Managing Director, Trammell Crow Company
  • Jinger Tapia, Principal, Design, Ware Malcomb
Capital Markets

Time: 11:30 a.m. - 12:30 p.m.

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Get straight answers from industry leaders for all of your most pressing investment questions: Is every asset acquisition a creative conversion candidate? Will office demand decline as tenants become more efficient with space and technology? Is densification still ongoing, and what will be its effect on the office investment market? What is the outlook for the suburban office investment market? Walk away with market insight you can apply to your business now.


  • Scott Stuckman, Executive Managing Director, USAA Real Estate Company


  • Jay Borzi, Senior Managing Director, Eastdil Secured
  • John Miller, Senior Managing Director and Regional Director, Southern California, Tishman Speyer
  • Kev Zoryan, Managing Director, Morgan Stanley



Peter Alden

Lindsay Baker

Arie Barendrecht

Peter Belisle

Thomas J. Bisacquino

Jay Borzi

Barbara Bouza, FAIA, IIDA, LEED AP, EDAC

Mark Cote

Brad Cox

Richard De Jesu

Steve Dunn

Matt Felton

Gregory P. Fuller

Mark Gilbreath

Brendan Gill, CCIM

Jason Hickey

Geoffrey Kasselman, SIOR, LEED AP

Michael LeBlanc, AIA

John Lewis

John Miller

Eric Nelson, SIA

Arun Nijhawan

John Ollen

Alex Robinson

Jamie Russo

Julien Smith

Scott Stuckman

Jinger Tapia

Brandon Tinianov

Kev Zoryan



Special thanks to the O.CON '16 Planning Committee.

Dirk Mosis, Committee Chair
Executive Managing Director
USAA Real Estate Company
San Antonio, Texas

Steve Ames
Managing Director
USAA Real Estate Company
Newport Beach, California

Mike Beall
Senior Director
Cushman & Wakefield
Phoenix, Arizona

Mike Hodges
Senior Leasing Director
Irvine Company
Los Angeles, California

Rob Jernigan
Regional Managing Principal
Los Angeles, California

James Malone
Vice President, Leasing
Brookfield Property Partners
Los Angeles, California

Scott Martin
Executive Vice President
NAI Capital
Pasadena, California

Steve Martin
Managing Principal
SDM Partners, LLC
Atlanta, Georgia

Jeff Pion
Vice Chairman, Brokerage Office Servies
Los Angeles, California

Spencer Rose
Vice President, Asset Management
Equity Office
Los Angeles, California

Sara Shank
Senior Vice President
Beacon Capital Partners
Boston, Massachusetts

Jeff Thompson
President & Founder
Seattle, Washington

Cameron Trefry
Regional Director
Ware Malcomb
Chicago, Illinois

Gary Willard
Marcus & Millichap
Palo Alto, California



Advance registration is now closed. Onsite registration is available, and will be located in the Bunker Hill Foyer of the Omni Los Angeles Hotel at California Plaza.

Cancellation Policy

All cancellations must be in writing. Cancellations of full conference registrants received after September 4, 2016, will be charged a fee of $100 per attendee. You may send a substitute in your place without a penalty. Non-members substituting for a member will pay the fee difference. Cancellations received after September 24, 2016, will forfeit the registration fee. No refunds will be made for no-shows. Special events (tours) are non-refundable. Cancellation and substitution notices should be sent to or faxed to 703-904-7003.


Hotel and Travel Information

Omni Los Angeles Hotel at California Plaza
251 South Olive Street
Los Angeles, CA 90012
Tel: 213-617-3300
Fax: 213-617-3399

Hotel Reservations

Book the Omni Los Angeles Hotel at California Plaza online.

Omni Los Angeles Hotel at California Plaza is offering a special rate of $240 single/double, exclusive of taxes. The discounted rate will be offered until Tuesday October 18, 2016 or until the room block has been filled, whichever occurs first. To book a room at Omni Los Angeles Hotel at California Plaza, call the toll-free number 888-444-OMNI or call the hotel directly at 213-617-3300. Be sure to ask for the NAIOP rate of $240. The rate will be extended for three days before and after the blocked dates, subject to availability (October 27-November 5, 2016.)

Hotel Deposit

A deposit equal to one night’s stay is required to hold each individual’s reservation. Should a guest cancel a reservation, the deposit will be refunded if notice is received at least three (3) working days prior to arrival, and a cancellation number is obtained. Name changes to room reservations may be made up to two (2) days prior to arrival at no charge.


From Los Angeles International Airport
Taxi: approx. $60 each way.
Shuttle service: approx. $20 per person each way. 

From Burbank/Glendale/Pasadena Airport
Taxi: approx. $70 each way.
Shuttle service: approx. $35 per person each way.

Sedan Service
The Omni is pleased to offer complimentary sedan service to locations within a 3-mile radius of the hotel. Service is offered based on availability from 7 a.m.-11 p.m. daily. No service is provided to Dodger’s Stadium or the Los Angeles Convention Center. Limited drop off service is provided for the Staples Center and Microsoft Theater. Reservations cannot be made in advance.

The Omni is conveniently located on local bus route (DASH) and within walking distance to the Metro Station. Pershing Square (2 blocks) and Union Station (Amtrak) 5 minutes away.



NAIOP sponsorship plans provide you with a unique opportunity to build your brand and influence key power players in commercial real estate. See the Why Attend tab for attendee demographics and the top industrial companies represented at O.CON.

Sponsorship plans start at only $1,995.

Request a full sponsorship prospectus and learn what sponsorship opportunities are currently available by contacting Christopher Ware via email or call 703-904-7100, ext. 127.

Download the sponsorship flier. 

Why Attend

Why Attend?

O.CON: The Office Conference leads the conversation on what’s driving future of office, with a global perspective on the outlook for capital markets, a look at the challenges and rewards of reinventing or repurposing office space, the technology revolutionizing office real estate and more.

Who attends O.CON?

By scope of business:

  • 38% Developers, owners, investors
  • 21% Brokers
  • 25% Architects, engineers, contractors
  • 6% Professional services (consultants, law firms, etc.)
  • 6% Economic development
  • 4% Technology companies

By title:

  • 45% C-level, president, partner
  • 20% Vice president
  • 35% Other management

30 companies sponsored O.CON in 2015. If you aren’t on this list, you aren’t connecting with office real estate:

  • Abundant Power Group
  • Allegion
  • Arch-Con
  • Avison Young
  • Bentall Kennedy
  • Cardno Haynes
  • Carlisle SynTec
  • Colliers International
  • Commercial Gateway
  • Cushman & Wakefield
  • E.E. Reed Construction
  • Greater Conroe Economic
  • Development Council
  • Greater Houston Partnership
  • HFF
  • Hicks Ventures
  • Hoar Construction
  • KDC Real Estate Dev & Investments
  • Marcus & Millichap
  • Pape-Dawson Engineers
  • Powers Brown
  • Staffelbach
  • The Rockefeller Group
  • Trammell Crow Company
  • Transwestern Development Company
  • USAA
  • Ward Getz & Associates
  • Ware Malcomb
  • Xceligent

View insights and information from O.CON 2015: 

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