Retailing today is undergoing profound and rapid change, as sellers reconfigure and reconcile their brick-and-mortar stores with their online presence. Surviving and thriving through this transition will require integration among communications technology, customer preferences regarding service and delivery, retail and industrial buildings, transportation modes, and logistics and inventory systems.

Winter 2013

collection of social media icons

Social Media and Commercial Real Estate: Strategies to Grow Your Business and Build Your Brand

By: Ruth Brajevich, chief marketing officer, Ware Malcomb. Follow her on Twitter at @WareMalcombCMO

Social media has created a momentous shift in how we communicate with one other. It has become the great digital equalizer; small and large companies alike can build their brands, expand their businesses and connect with their clients online via social media outlets.      

the piazza at the U Square mixed-use project

U Square @ The Loop: Public-Private Collaboration Revitalizes Cincinnati

By: James T. Neyer, executive vice president and principal, real estate development, Al. Neyer

Situated just across the street from the University of Cincinnati campus, U Square @ the Loop buzzes with activity. The two city blocks of LEED-certified, mid-rise, mixed-use development house students and young professionals; provide a welcome array of restaurants, shops and gathering spaces; and are home to several university offices.      

the Publix Store in the Water Tower Shoppes

Water Tower Shoppes Retail Rebirth

By: Blaine Strickland, senior vice president, Crossman & Company

Water Tower Shoppes in Celebration, Fla., was not always the destination retail center that it is today. Just three years ago, Walt Disney Company (developer of Celebration) executives and most locals detested the “black eye” they drove past every day.      

conference attendees networking in the exhibit hall

The View from Development ‘13: Continued Recovery Sparks Tempered Optimism

By: Ellen Rand and Ron Derven, contributing editors, Development

If Sigmund Freud were alive today, his signature question might not be “what does a woman want?” Rather, it might be “what do the millennials want?” Underlying the optimism expressed at NAIOP’s Development ‘13: The Annual Meeting for Commercial Real Estate about recovering markets and revived demand was a clear sense of uncertainty about what changes might be afoot in both office and industrial space demand and design owing to the growing presence of millennials in the workforce.