Development Magazine Summer 2013

Marketing - Leasing

energy star label

How Energy Efficiency can Benefit your Bottom Line: A Tenant’s Perspective 

When thinking about energy efficiency in commercial real estate, we typically focus on building retrofits or best practices that benefit the property owner. Despite their obvious importance from a cash flow perspective, historically, tenants have not been part of the energy efficiency/green conversation. With the advent of the “green lease,” tenants are beginning to recognize they can benefit directly from leasing space in high performance buildings.

office building

Retaining and Attracting Tenants in a Soft Market 

With tenants in most markets continuing to favor new over existing office space or opting to renew in place, how can a building owner close a deal, apart from offering low rates, free rent, and significant tenant improvement dollars? Plenty, according to David Pogue, CBRE; Thomas Kruggel, Hines; and Mike Lipsey, The Lipsey Company, a training and consulting firm for commercial real estate professionals.

From the Archives: Marketing / Leasing Articles from the Previous Issue

the entrance to NARA inside a cave

A Look Ahead: Need Space? Consider a Cave 

Tenants in need of secure climate controlled space at affordable rates have another option to explore — if they’re willing to go underground.

Example of a portfolio app on an iPad

In Touch with Tenants: Four Powerhouse Tech Tools to Attract Tenants 

Developers and owners need a thoughtful and strategic marketing approach to attract tenants to a new project. However, if that strategy does not include at least four powerhouse tech tools, they could be missing some prospects, according to Rob MacLeod, president, Neoscape, a marketing firm with offices in Boston and New York.