Marketing - Leasing

Industrial Tenant Hot Buttons

At NAIOP’s recent I.con: The Industrial Conference in Los Angeles, a panel of brokers described the key features industrial tenants look for today in new space. These include the following:

T5 and T8 Energy-Efficient Fluorescent Lights. These lights use significantly less energy than traditional metal halide systems.

Early Suppression, Fast Response (ESFR) Sprinkler Systems. In-rack conventional sprinklers can only control fires that have already started; ESFR systems can actually suppress them.

Roofs That Will Support Heavy Loads. Brokers are hearing more questions about roof loads, because tenants want to mount conveyer systems from the roof to maximize space inside the buildings.

Foreign Trade Zone (FTZ). Tenants no longer want their buildings to be in a FTZ, they want their buildings to be a FTZ. Fortunately, brokers noted, a building can be designated a FTZ in as little as four to five months.

Higher Clear Heights. (See "To Build or Not to Build to 36- or 40-Foot Clear?")

More Parking. No matter how much parking is offered, tenants invariably want more.
Super Flat Floors. These enable floor structures to withstand intensive machinery movement, such as forklifts that are almost constantly in motion, and allow for the proper stacking of shelves.

From the Archives: Marketing / Leasing Articles from the Previous Issue

energy star label

How Energy Efficiency can Benefit your Bottom Line: A Tenant’s Perspective 

When thinking about energy efficiency in commercial real estate, we typically focus on building retrofits or best practices that benefit the property owner. Despite their obvious importance from a cash flow perspective, historically, tenants have not been part of the energy efficiency/green conversation. With the advent of the “green lease,” tenants are beginning to recognize they can benefit directly from leasing space in high performance buildings.

office building

Retaining and Attracting Tenants in a Soft Market 

With tenants in most markets continuing to favor new over existing office space or opting to renew in place, how can a building owner close a deal, apart from offering low rates, free rent, and significant tenant improvement dollars? Plenty, according to David Pogue, CBRE; Thomas Kruggel, Hines; and Mike Lipsey, The Lipsey Company, a training and consulting firm for commercial real estate professionals.