The New Marketing Frontier: Digital + Data = Deals Webinar

The Advantage Series is an exclusive member benefit, delivering expert insights into the latest research to help you make informed business decisions. Webinars are free for NAIOP members and $49 USD ($66 CAD) for nonmembers. Not a NAIOP member? Join now!

Recording available.

COVID-19 fundamentally changed how we conduct and find new business, with many in-person meetings or transactions becoming virtual, and creating a new physical world as well, with more warehouses and distribution centers and fewer conference rooms and storefronts. What does that mean for business development in commercial real estate? In the “new normal,” tenant and customer needs are shifting, presenting a constantly moving target – and outreach methods and messages need to evolve with them.

This session will teach you how to market with flexibility, using the strength of digital platforms and data to adapt to ever-changing challenges. Our speakers will help you understand technology’s impact on marketing, and show you how collecting and analyzing data can reveal insights for both past and current efforts. By developing a strategy that embraces this new information, you can level the playing field and stay steps ahead of your biggest competitors.

Speakers:
Anastasia Guadron, Principal, The Vividmark
Alicia L. Koledin, Assoc. AIA, Founding Principal, AKcelerate