Retailing in 2020, by PricewaterhouseCoopers and Kantar Retail
Retailing 2020: Winning in a polarized world, by PricewaterhouseCoopers and Kantar Retail, outlines changes facing retailers and suppliers as a result of online shopping transparency, technology and globalization. The concept of the wall-less omnichannel retail world underpins many of the drivers, trends and strategies that will evolve by 2020.
- Successful brick-and-mortar formats will look markedly different from one another in 2020. Most major retail outlets will operate a multitude of physical footprints, all aimed at pleasing their target customer in a variety of shopping modes.
- Recession-trained and fixed-income shoppers are expected to pursue increasingly polarized shopping decision processes. For categories these shoppers care deeply about, expect a rise in premium products that are tailored to their specific needs.
- Supercenters, as a percent of total U.S. retail sales, will decrease to 12.7 percent from 2015 to 2020.
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