Marketing and Leasing

Marketing and Leasing

Office

Office Space Demand Forecast, Fourth Quarter 2022

By: Hany Guirguis, Ph.D., Manhattan College and Michael J. Seiler, DBA, College of William & Mary
November 30, 2022

Net office space absorption in the fourth quarter of 2022 is forecast to be 7.1 million square feet, with absorption in 2023 forecast to slow to 8.1 million square feet for the entire year. Moving forward, the forecast projects that absorption in the first three quarters of 2024 will total 13.3 million square feet.

How the Other Half Builds: Small-Scale Development in Tertiary Markets

By: Shawn Moura, Ph.D., Director of Research, NAIOP
December 20, 2021

This research brief draws from a survey of NAIOP members and interviews with developers in tertiary markets such as Western Michigan and Southwest Missouri to examine these differences and their implications for developers and investors.

Working Together as a Team: Negotiating With Tenants and Leasing Space During COVID-19

By: Shawn Moura, Ph.D., Director of Research, NAIOP
August 10, 2020

This research brief draws from interviews with brokers and building owners, news sources, NAIOP webinars, and NAIOP survey data to identify best practices for triaging office and industrial tenant requests, offering reasonable accommodations to those tenants who need short-term assistance, and responding to uncooperative tenants. The brief also examines how owners are adapting the ways they show and lease space to new tenant preferences and safety expectations.

A New Look at Market Tier and Ranking Systems

By: Maria Sicola, Charles Warren, Ph.D., and Megan Weiner, CityStream Solutions, LLC
March 17, 2020

Dividing and grouping the major metropolitan regions of the United States into ranked groups or “tiers” is a frequently used method to evaluate, prioritize and rank markets for investment. This project provides an understanding of the origins, methodologies and uses of market tier models.

Profiles in the Evolution of Suburban Office Parks

By: Dustin C. Read, Ph.D./J.D.
August 21, 2019

The NAIOP Research Foundation commissioned this report to identify ways that firms are revitalizing suburban office parks through redevelopment, rehabilitation and adaptive reuse. The author interviewed five developers who have recently updated suburban office parks in the United States and Canada to learn how they made these properties relevant for today’s market.

Preferred Office Locations: Comparing Location Preferences and Performance of Office Space in CBDs, Suburban Vibrant Centers and Suburban Areas

By: Emil Malizia
November 7, 2014

Where do today’s office tenants want to be located? This comprehensive study, which combines expert opinion and accurate property-level data, provides reliable information about emerging location preferences across major U.S. office markets and the comparative performance of office space in CBDs, suburban vibrant centers — defined as amenity-rich, mixed-use, “live, work, play” locations — and typical single-use suburban areas.