Business Trends

Creating Personalized Experiences with Big Data and Smart Buildings

File Type: Conference session
Event: CRE.Converge 2018, October 15-17, 2018, in Washington, D.C.
Release Date: October 2018
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CRE.Converge 2018

Conference recordings presented by Majestic Realty Co.

Data can provide a window into customer behavior and preferences, allowing tenants to create the ultimate personalized experience. Find out how data can be leveraged to improve retail sales and increase office occupancy. The potential dark sides of data – including data overload and privacy concerns – will also be analyzed.

Moderator:
John Schwab, Partner, Wipfli LLP

Panelists:
Kevin Danehy, Global Head of Corporate Development/Executive Vice President, Brookfield
Donna Salvatore, CEO, Megalytics, Inc.

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