Profiles in the Evolution of Suburban Office Parks Webinar

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The Advantage Series is an exclusive member benefit, delivering expert insights into the latest research to help you make informed business decisions.

Examine how developers are modernizing suburban office parks to attract tenants and boost profitability in this webinar focused on a new NAIOP Research Foundation report.

Virginia Tech Associate Professor Dustin Read, Ph.D., the author of the report, will reveal how developers have successfully transformed obsolete parks by:

  • Identifying and fulfilling local worker preferences and employer needs;
  • Understanding and responding to local officials’ priorities; and
  • Using design, technology and marketing to redevelop a property’s identity and build a unique brand.