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Marketing - Leasing

adults playing tug of war on building rooftop

A Moveable Fitness Program 

By: Ellen Rand and Ron Derven, contributing editors, Development. Fall 2013

If you can’t devote a fixed space for a fitness center, you could opt to create moveable facilities. Carol Brooks, president and co-founder of Continental Real Estate Companies, started its “A Deeper Breath” fitness program several years ago, in what she called a natural extension of the wellness-oriented programs the firm already was providing for its clients. The idea emerged out of the recession, when many buildings had an abundance of vacant space.

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Industrial Tenant Hot Buttons 

By: Ron Derven, contributing editor, Development. Fall 2013

At NAIOP’s recent I.con: The Industrial Conference in Los Angeles, a panel of brokers described the key features industrial tenants look for today in new space.

2011 Guide to Architects Contractors Engineers

NAIOP's 2013 Guide to Architects, Engineers and Contractors 

By: None Fall 2013

Looking for an architect, engineer or contractor for your next redevelopment project? The NAIOP guide in this issue lists dozens of firms around the country.

From the Archives: Marketing / Leasing Articles from the Previous Issue

energy star label

How Energy Efficiency can Benefit your Bottom Line: A Tenant’s Perspective 

Development magazine Summer 2013

When thinking about energy efficiency in commercial real estate, we typically focus on building retrofits or best practices that benefit the property owner. Despite their obvious importance from a cash flow perspective, historically, tenants have not been part of the energy efficiency/green conversation. With the advent of the “green lease,” tenants are beginning to recognize they can benefit directly from leasing space in high performance buildings.

office building

Retaining and Attracting Tenants in a Soft Market 

Development magazine Summer 2013

With tenants in most markets continuing to favor new over existing office space or opting to renew in place, how can a building owner close a deal, apart from offering low rates, free rent, and significant tenant improvement dollars? Plenty, according to David Pogue, CBRE; Thomas Kruggel, Hines; and Mike Lipsey, The Lipsey Company, a training and consulting firm for commercial real estate professionals.