Development Magazine Winter 2012

Marketing - Leasing

Example of a portfolio app on an iPad

On Business Tech Takes - Developer Goes Digital to Lease Office Building 

Electronic and social media marketing may not yet spell the demise of glossy brochures, tombstone ads and other traditional marketing techniques to lease commercial real estate, but they are additional and powerful tools that can be applied, along with more common methods.

Two business men shaking hands

In Touch with Tenants - Low-Cost, High-Impact Ways to Retain Tenants 

No building owner wants to lose a creditworthy tenant, especially in this economy. But at the time of lease renewal, how do you keep tenants in place, especially when competitors are banging on their doors with a variety of offers? According to John Falco, principal, and Phil Mobley, vice president, Kingsley Associates, there are proven ways to achieve high levels of tenant retention.

graphic for NAIOP's 2013 Buyers Guide

NAIOP's 2013 Buyers Guide 

Looking for an architect, engineer or contractor for your next redevelopment project? The NAIOP guide in this issue lists dozens of firms around the country.

From the Archives: Marketing / Leasing Articles from the Previous Issue

2011 Guide to Architects Contractors Engineers

NAIOP's 2012 Guide to Architects, Engineers and Contractors 

Looking for an architect, engineer or contractor for your next redevelopment project? The NAIOP guide in this issue lists dozens of firms around the country.

Two business men shaking hands

In Touch with Tenants - Finding Workers for Your Tenants 

If you’re a landlord or owner trying to devise novel amenities and services that provide you with a distinct competitive advantage, how about helping office and industrial tenants find qualified employees?