Could Healthcare Services Occupy Non-Service Retail Space? by Cushman & Wakefield
The convergence of a number of factors could lead to healthcare services occupying what traditionally has been classified as non-service retail space, according to a new White Paper by the Cushman & Wakefield’s Healthcare Practice Group titled Heading to the Mall for Healthcare?
According to the paper, retail has been a topic of discussion in healthcare for some time now, including improving the culture of healthcare by adopting some attributes from retail as well as reorienting space to provide an experience that meets the dynamics of retail criteria (e.g., convenience). More recently, retail has been strictly associated with retail clinics located within retail establishments (e.g., CVS, Wal-Mart). Despite this attention, it has been difficult for a retail mindset to gain traction in most healthcare organizations, according to the paper. Patient-centered care has also entered the lexicon, but the connection of the patient to retail has been lacking.
The paper explores trends in healthcare and retail space, such as the historical barriers to entry along with some of the contemporary and shifting enablers. A combination of economic, lifestyle and consumer behavior changes are creating a new paradigm in the retailing environment, the result of which is that retail storefronts have become more accessible for alternate uses. This allows traditional retail customers to be viewed increasingly as potential patients in this new world of retail and healthcare.