Site Feasibility and Market Analysis

Scheduled Course Offerings
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The Site Feasibility and Market Analysis course is designed for the intermediate experienced- level real estate professional. The course starts with an analysis of macro- economics that drive and support the demand for real estate development. Students explore how to navigate through the capital considerations of a project to include the cost and availability of financing. The underlying contributors to supply, what drives the demand for development and the potential political, legal and regulatory challenges are also examined. As the site feasibility study process continues, each of the due diligence check points are defined and examined. Once the research process leads to consideration of a specific site, learners will identify and analyze the physical attributes, environmental considerations and potential issues with the project.

Learning Objectives

• Recognize the critical components included in a feasibility analysis and the overall impact to the viability and success of a project.
• Develop analytical assessment skills which include how to conduct investigative research to develop a site feasibility study.
• Perform a national, regional and local economic analysis to determine the state of the market, economic base, availability of resources and the availability supply and demand.
• Define the due diligence process and the intended outcome. Identify the critical players in the process. Develop a plan to work within the budget and timeframe of the project.
• Conduct simple highest and best use analysis taking into consideration: valuation using direct capitalization approach, land use controls and insurability.
• Recognize the critical components of a site analysis and the impact of the results to the success or potential risks to the project.