Print Advertising Opportunities

Fall 2013 Development Magazine Cover

Development magazine serves as a valuable and trusted source on the latest industry information and happenings for commercial real estate professionals. Published quarterly, each issue features articles covering the latest trends and news, quick-read columns, industry leader outlooks and special focus sections contributed by some of commercial real estate's most recognized experts!

For more information, see our 2014 Media Kit.

Ready to place your ad? Contact Christopher Ware for an insertion order form at ware@naiop.org or at 800-666-6780, ext. 127.

Readership
Demographics

  • Circulation: 19,000
  • Readership: 47,500*

Based on an average of 2.5 readers per copy.

Who Reads Development magazine?

  • Developers; Owners; Investors and Asset Managers – 33%
  • Architects; Engineers; Contractors and related services – 18%
  • Brokers – 15%
  • Accountants, Attorneys and other professional services – 15%
  • Financiers – 8%
  • Students/Academicians – 3%

They are senior decision makers in their companies:

  • C-Suite/President/Partner – 24%
  • Executive Vice President/Senior Vice President/Vice President – 27%
  • Director or other Senior Management – 17%

93% of NAIOP members have at least 10 years experience in the commercial real estate industry
74% have 11 or more years experience in commercial real estate
19% have 31 or more years experience in commercial real estate

What REITs are NAIOP Members?

Development magazine readers represent the top commercial real estate companies:

Alexandria Real Estate Equities, Boston Properties, Brandywine Realty Trust, Brookfield Properties, Corporate Office Properties Trust, Highwoods Properties, Kilroy Realty, Liberty Property Trust, Mack-Cali Realty, Prologis, SL Green Realty

Based on the 2012 survey of office and industrial developers and owners conducted by NREI.

What Property Types Read Development magazine?

  • Office – 89%
  • Industrial – 77%
  • Retail – 67%
  • Mixed-use – 66%
  • Multi-family – 40%
  • Medical Office – 14%

*Some members are involved in the development of more than one commercial property type.

Who are NAIOP Members?

  • 24 of the top 25 office developers have NAIOP members
  • 19 of the top 25 industrial developers have NAIOP members
  • 19 of the top 25 brokerage firms have NAIOP members
  • 24 of the top 25 office owners have NAIOP members
  • 24 of the top 25 industrial owners have NAIOP members

NAIOP members are a unique audience who are not members of other leading commercial real estate organizations:

  • 80% of NAIOP members are not Urban Land Institute (ULI) members
  • 90% of NAIOP members are not Building Owners and Managers Association International (BOMA) members
  • 84% of NAIOP members are not International Council of Shopping Centers (ICSC) members

Who Advertises in Development magazine?

Recent advertisers in Development magazine include:

CBRE
CenterPoint Properties 
Chicago Title Insurance Company
Colliers International 
Covanta Energy 
Cushman & Wakefield
Duke Realty
Ernst & Young  
Jones Lang LaSalle
KSS Architects 
Liberty Property Trust
Marcus & Millichap
NorthMarq
PNC
USAA Real Estate Company

Calendar &
Rates

Editorial Calendar and Advertising Deadlines

Winter 2014 Edition

Cover Story: The Office Issue: Development, Leasing and Sales Trends
Topic Suggestions Due – August 8
Feature Article Draft Due – August 22
Final Feature Article Due – September 5
Ad Closing – November 7
Ad Materials Due – November 7
Publication Date – December 16
Special Directory:  2015 NAIOP Buyers Guide

Spring 2015 Edition

Cover Story: Capital Flows Into Commercial Real Estate
Topic Suggestions Due – October 31
Feature Article Draft Due – November 21
Final Feature Article Due – December 12
Ad Closing – January 30
Ad Materials Due – February 6
Publication Date – March 17
Special Directory: Economic Development Authorities

Summer 2015 Edition

Cover Story: Intermodal Hubs and Industrial Development
Topic Suggestions Due – January 30
Feature Article Draft Due – February 20
Final Feature Article Due – March 6
Ad Closing – April 24
Ad Materials Due – May 1
Publication Date – June 1
Special Directory: Capital Connections – Guide to Finance
Additional Distribution:  To attendees of the NAIOP I.CON Conference, June 10-11, 2015, Long Beach, Calif.

Fall 2015 Edition

Cover Story: NAIOP Developer of the Year
Topic Suggestions Due – May 1
Feature Article Draft Due – May 22
Final Feature Article Due – June 5
Ad Closing – July 31
Ad Materials Due – August 7
Publication Date – September 15
Special Directory: NAIOP Guide to Architects, Contractors and Engineers
Additional Distribution: To attendees of Development ’15, October 13-15, 2015 Toronto, Ontario

Winter 2015 Edition

Cover Story: Will Millennials Stay in the City?
Topic Suggestions Due – August 7
Feature Article Draft Due – August 21
Final Feature Article Due – September 4
Ad Closing – October 30
Ad Materials Due – November 6
Publication Date – December 15
Special Directory: 2016 NAIOP Buyers Guide

Four Color


1X 2X 3X 4X
FULL $4205 $3975 $3810 $3610
PAGE 1/2 $3245 $3070 $2950 $2810
PAGE 1/3 $2500 $2370 $2250 $2150
PAGE 1/4 $2200 $2100 $2030 $1950
PAGE 1/9 $995 $895 $795 $695

Premium Positions


1X 2X 3X 4X
Page 1, 2 or 3 $4515 $4190 $3900 $3700
Cover 3 $4410 $4100 $3880 $3600
Cover 2 or 4 $5040 $4690 $4435 $4130
2 Page Spread $7560 $7030 $6650 $6200

Black and White


1X 2X 3X 4X
FULL $3745 $3783 $3295 $3070
PAGE 1/2 $2620 $2438 $2307 $2100
PAGE 1/3 $1995 $1858 $1758 $1600
PAGE 1/4 $1685 $1567 $1483 $1300

Sizes &
Specs

Ad Sizes
Trim size is 8 1/8" x 10 7/8"

Full bleed size is 8 3/8" x 11 1/8". Keep live material 1/2" from trim. No bleeds on partial page ads.

Partial page ads must have border (i.e., they do not bleed).

Art Formats

We require the submission of ads in a press quality PDF format.

Ads must be created in a program that will support the creation of PDF files. Ads created in a non-page layout application (e.g. PowerPoint, Publisher and Word) are unacceptable.

Document Preparation

Bleeds should be 1/8" (.125"). Spot colors and their tints in a four-color advertisement must be produced as a CMYK equivalent; if this is not done, we will convert the spot colors to CMYK and will not be responsible for the subsequent color shift. If your ad includes crop marks, the offset should be set to at least 9 points (.125").

Image Preparation

In Photoshop, please go to Edit > Color Settings and make sure that you are using the preset of "US Prepress Defaults" or "North American General Purpose Defaults." By making this selection, the CMYK working space will be set to "US Web Coated (SWOP) v2." Color images should be 300 dpi and converted to CMYK mode. RGB images are not acceptable. Grayscale images should also be 300 dpi. Line art should be 900 dpi, and verified that it's in Photoshop's "bitmap" mode.

Ad Proof

Every ad requires a color proof sized at 100 percent and exactly as the advertiser expects. A SWOP certified proof is necessary if colors are to be matched properly. When no proof is provided, NAIOP will not be responsible for any possible inaccuracies of the advertisement.

Send Proof to:
NAIOP / Development Magazine Advertising
2201 Cooperative Way, Suite 300
Herndon, Va. 20171
ATTN: Theresa Pincus

Cancellation Policy

Full payment will be charged for all contracts cancelled after the space reservation deadline.

Artwork Delivery

Email your PDF files to Theresa Pincus at pincus@naiop.org. Files as large as 4MB can be emailed. Anything larger must be delivered via FTP. Please contact Theresa Pincus at pincus@naiop.org.

Special
Directories

A directory listing in one of Development magazine’s special directories consists of your company contact details, your four-color logo and a 40-word description, plus inclusion in two business categories. Your listing runs in print in Development magazine.

  • Listings start from $395 for NAIOP Members and $495 for Non-Members.
  • You can double your word count for an additional $100
  • List under additional Business Categories for $50 each (two categories are included with the basic price)

Issues

  • 2014 Winter Issue - Special Directory: The 2015 NAIOP Buyers Guide
  • 2015 Spring Issue - Special Directory: Economic Development Authorities
  • 2015 Summer Issue - Special Directory: Capital Connections - Guide to Finance
  • 2015 Fall Issue - Special Directory: NAIOP Guide to Architects, Contractors and Engineers
  • 2015 Winter Issue - Special Directory: The 2016 NAIOP Buyers Guide

Get Listed

Complete the Listing Order Form for the appropriate issue:

Please email it to Patrick Clark or fax it to 703-674-1459.

Cushman Wakefield CenterPoint Properties