Online Advertising Opportunities

Online advertising is cost effective – a low investment places your company in front of thousands of commercial real estate professionals.

Advertising without deadlines – have a last minute opportunity you need to get out to NAIOP members?  Your advertisement will be up and running within days of receipt of a signed agreement.  No print deadlines or schedules to worry about.

Expand your reach – online advertising is a great addition to print advertising and event sponsorship.  It gives your company another way to reach NAIOP members, without adding much to your investment.  

Ready to secure your online advertising?  Contact Patrick Clark at clark@naiop.org or 703-904-7100 ext. 112.

Newsletter
Sponsorships

The NAIOP Source Weekly E-News is a weekly e-newsletter focusing on the most up-to-date information on legislation, trends, market research and other valuable NAIOP news and industry information. This newsletter reaches NAIOP's full membership and is very popular with advertisers.

For more information on online advertising, contact Patrick Clark at clark@naiop.org or 703-904-7100 ext. 112.

Rates

Up to four total ads, either side box or horizontal, are available on each newsletter.

All rates are Net.

  • 4 week insertion: $1,400
  • 8 week insertion: $2,650
  • 12 week insertion: $3,750
  • 24 week insertion: $7,100
  • 48 week insertion: $12,600

Please note that no email newsletter will go out the following weeks:

  • 6 October
  • 24 November
  • 22 December
  • 29 December

Specifications

  • Side Box Ad: 180px x 150px
  • Middle Horizontal Ad: 234px x 60px

Requirements

  • Please use exact above dimensions and create images at 72 DPI, RGB.
  • JPEGs and GIFs only, please do not create transparent or animated GIFs.
  • Controversial or offensive advertisements will be rejected.
  • Ads with pixilation will be rejected. Images must be clear with sharp line art and not blurred or pixilated.
  • Please use smoothed or aliased text. The recommended minimum font size is 10px. All text must be legible.
  • All ads must have a border, solid background, or graphic to distinguish them from the white background of the newsletter.

Ads are due at least 10 days before the start of their run date for testing and quality approval.

Sponsored
Content

NAIOP is pleased to offer a special section in the NAIOP Source E-newsletter to promote sponsored content or a sponsored video. This is the perfect opportunity for a sponsor to share informational content with NAIOP’s audience through a trusted source- NAIOP’s weekly, national e-newsletter.

The sponsored content section will show as the bottom article in the newsletter, offset by a colored box clearly labeled as “Sponsored Content”. All submissions must be pre-approved by NAIOP.

Contact Patrick Clark at clark@naiop.org or 703-904-7100 ext. 112 to discuss availability and your goals for sharing your informational content with NAIOP members.

Suggested Topics

• Trend Articles
• Legal Opinions/Tax Issues
• Announcing New Industry Research

Topics that won’t be included: personnel announcements, leasing announcements, promotion of non-NAIOP events, promotion of non-NAIOP products, auction related items

Contact Patrick Clark at clark@naiop.org with any questions about possible topics.

Rates

NAIOP will offer only one sponsored article or video per weekly e-newsletter.

All Rates are Net.

  • 1 week- $995
  • 2 weeks-$1,795
  • 4 weeks- $2,995

Specifications

All Sponsored Content will consist of:

  • Headline: 6 words max
  • Teaser text: One sentence summary – 25 words max
  • Full copy: 150 words max
  • Link: no 3rd party click-tracking links

Also required:

  • For sponsored articles- Company logo in JPEG format
  • For sponsored videos- Screenshot image in JPEG forma
    Note: Sponsored videos need to be hosted on the sponsor’s web site or on YouTube. The screenshot will be displayed along with the text and a link to the video.

Lead Time

All materials must be received at least 2 full weeks before publication date (example – due April 1 for an April 15 publication).

Sponsored
Co-branded
Emails

NAIOP is pleased to offer a limited number of co-branded emails to a select group of our advertising partners. A co-branded email allows you to communicate your message using the NAIOP member email network. Not all content will qualify for a co-branded email. NAIOP will offer only one co-branded email a month on either the 2nd or 3rd Thursday of the month.

Ready to discuss availability and your goals for a co-branded email campaign with NAIOP?

Contact Patrick Clark at clark@naiop.org or 703-904-7100 ext. 112, or Christopher Ware at ware@naiop.org or 703-904-7100 ext. 127.

Rates

Contact Patrick Clark at clark@naiop.org or Christopher Ware at ware@naiop.org for a rate quote.

Specifications

All co-branded emails will consist of:

  • Subject line: 45 characters maximum (including spaces)
  • Table/body width: Maximum 650 pixels
  • Simple HTML only (No coding in MS Word, no JavaScript)
  • If you use CSS, the CSS needs to be simple inline CSS
  • All images included within the file must be hosted by the client

Requirements

  • File Type Accepted: static images
  • File size: 30K maximum
  • ** Graphics that have backgrounds that are the same as NAIOP’s pages must have a border to delineate them from NAIOP’s content. NAIOP reserves the right to add a 1-pixel border to creative.

The following must be included in the ad:

  • Clear and conspicuous indication that the e-mail is an advertisement
  • Physical address of the advertiser
  • Introductory text & footer provided by NAIOP. Clicks on links to e-mail addresses cannot be tracked.
  • Please do not embed a header into the html coding. We provide the header for all NAIOP co-brand emails.

Lead Time

All materials must be received at least 7 business days prior to the scheduled mail date.

Website
Sponsorships

NAIOP.org Demographics*

  • 15,000 unique visitors a month
  • 700-900 average visits per day, on weekdays, 100-200 on weekends
  • 2.80 pages visited per visit on average
  • 2:27 minutes spent on NAIOP.org on average
  • 90% of visitors from United States
  • 5% of visitors from Canada
  • 5% other international

*Stats based on 2011 NAIOP.org web traffic

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

How does Run of Site Advertising Work?

Your ad appears, in rotation with other advertisers, on a selection of top pages on NAIOP.org (home index page and other select pages excluded).

Approximately 70% of all traffic to NAIOP.org goes to these pages – giving your company comprehensive coverage on a variety of online resources that commercial real estate professionals trust. 

The exact blend of pages will vary from month to month as we adjust to maximize the exposure for our advertisers. 

There are two advertising positions available on each NAIOP.org page.  As many as twenty advertisers may be running ads at a given time.

Each time a new visitor visits a page, or refreshes a page, a new set of ads appears.

An excellent, non-technical description of how this process works can be found in this brief online video.

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

What pages will my ad appear on?

NAIOP runs your advertisement, in rotation, on our most accessed online resources.  The list of specific URL’s may be adjusted during your advertising run to maximize the number of views. View a sample of a page with banner ads running.

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

Specifications

  • 234 pixels wide × 60 pixels high
    • Please use exact above dimensions and create images at 72 DPI, RGB.
    • File Type:  JPEGs and GIFs only, please do not create transparent or animated GIFs.
    • Ads with pixilation will be rejected. Images must be clear with sharp line art and not blurred or pixilated.
    • Please use smoothed or aliased text. The recommended minimum font size is 10px. All text must be legible.
    • All ads must have a border, solid background or graphic to distinguish them from the white background of our site.
    • Ads are due at least 10 days before the start of their run date for testing and quality approval.

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

Pricing

  • One month, run of site: $900
  • Two months, run of site:  (5% discount) $855 a month
  • Three months, run of site: (10% discount) $810 a month
  • Six months, run of site: (15% discount) $765 a month
  • Twelve months, run of site:  (20% discount) $720 a month 

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

Marcus Millichap Jones Lang LaSalle