Online Advertising Opportunities

Online advertising is cost effective – a low investment places your company in front of thousands of commercial real estate professionals.

Advertising without deadlines – have a last minute opportunity you need to get out to NAIOP members?  Your advertisement will be up and running within days of receipt of a signed agreement.  No print deadlines or schedules to worry about.

Expand your reach – online advertising is a great addition to print advertising and event sponsorship.  It gives your company another way to reach NAIOP members, without adding much to your investment.  

Ready to secure your online advertising?  Contact Patrick Clark at clark@naiop.org or 703-904-7100 ext. 112.

Newsletter
Sponsorships

The NAIOP Source Weekly E-News is a weekly e-newsletter focusing on the most up-to-date information on legislation, trends, market research and other valuable NAIOP news and industry information. This newsletter reaches NAIOP's full membership and is very popular with advertisers.

For more information on online advertising, contact Patrick Clark at clark@naiop.org or 703-904-7100 ext. 112.

Rates

Up to three right side box ads and up to three horizontal ads are available on each newsletter.

All rates are Net.

  • 4 week insertion: $1,000
  • 8 week insertion: $1,900
  • 12 week insertion: $2,700
  • 24 week insertion: $5,280
  • 48 week insertion: $9,600

Please note that no email newsletter will go out the following weeks:

  • 28 October
  • 25 November
  • 23 December
  • 30 December

Specifications

  • Side Box Ad: 180px x 150px
  • Middle Horizontal Ad: 234px x 60px

Requirements

  • Please use exact above dimensions and create images at 72 DPI, RGB.
  • JPEGs and GIFs only, please do not create transparent or animated GIFs.
  • Controversial or offensive advertisements will be rejected.
  • Ads with pixilation will be rejected. Images must be clear with sharp line art and not blurred or pixilated.
  • Please use smoothed or aliased text. The recommended minimum font size is 10px. All text must be legible.
  • All ads must have a border, solid background, or graphic to distinguish them from the white background of the newsletter.

Ads are due at least 10 days before the start of their run date for testing and quality approval.

Website
Sponsorships

NAIOP.org Demographics*

  • 15,000 unique visitors a month
  • 700-900 average visits per day, on weekdays, 100-200 on weekends
  • 2.80 pages visited per visit on average
  • 2:27 minutes spent on NAIOP.org on average
  • 90% of visitors from United States
  • 5% of visitors from Canada
  • 5% other international

*Stats based on 2011 NAIOP.org web traffic

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

How does Run of Site Advertising Work?

Your ad appears, in rotation with other advertisers, on a selection of top pages on NAIOP.org (home index page and other select pages excluded).

Approximately 70% of all traffic to NAIOP.org goes to these pages – giving your company comprehensive coverage on a variety of online resources that commercial real estate professionals trust. 

The exact blend of pages will vary from month to month as we adjust to maximize the exposure for our advertisers. 

There are two advertising positions available on each NAIOP.org page.  As many as twenty advertisers may be running ads at a given time.

Each time a new visitor visits a page, or refreshes a page, a new set of ads appears.

An excellent, non-technical description of how this process works can be found in this brief online video.

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

What pages will my ad appear on?

NAIOP runs your advertisement, in rotation, on our most accessed online resources.  The list of specific URL’s may be adjusted during your advertising run to maximize the number of views. View a sample of a page with banner ads running.

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

Specifications

  • 234 pixels wide × 60 pixels high
    • Please use exact above dimensions and create images at 72 DPI, RGB.
    • File Type:  JPEGs and GIFs only, please do not create transparent or animated GIFs.
    • Ads with pixilation will be rejected. Images must be clear with sharp line art and not blurred or pixilated.
    • Please use smoothed or aliased text. The recommended minimum font size is 10px. All text must be legible.
    • All ads must have a border, solid background or graphic to distinguish them from the white background of our site.
    • Ads are due at least 10 days before the start of their run date for testing and quality approval.

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

Pricing

  • One month, run of site: $900
  • Two months, run of site:  (5% discount) $855 a month
  • Three months, run of site: (10% discount) $810 a month
  • Six months, run of site: (15% discount) $765 a month
  • Twelve months, run of site:  (20% discount) $720 a month 

Ready to secure your online advertising?  Contact Christopher Ware at ware@naiop.org or 703-904-7100.

Contact
Us

For more information on online advertising, contact Christopher Ware at ware@naiop.org or at 800-666-6780, ext. 127.

 

Marcus Millichap Cushman Wakefield