Overview and Market Analysis - Defining the Problem
In this session we will discuss the first step in the Feasibility Study Process: Defining the Problem. We will cover property analysis, site analysis checklist, and location analysis.
In this session we will discuss the second step in the Feasibility Study Process: Market Analysis. We will address three basic questions:
- Will there be users to rent or buy the proposed project;
- How quickly, and at what rent or price, will the proposed project be absorbed into the market;
- How might the project be planned or marketed to make it more competitive in its market.
Market Analysis – Supply and Demand Analysis
In this session, we will continue to cover the second step in the Feasibility Study Process: Market Analysis. We will discuss Supply and Demand Analysis.
Market Analysis – Local Analysis and Regulations
In this session, we will continue to cover the second step in the Feasibility Study Process: Market Analysis. We will discuss the important of research into the local area and the government regulations and processes. A group-based case study will be assigned as homework, with the results being presented during the next class session.
Highest and Best Use and Valuation
In this session, we will discuss the third step in the Feasibility Study Process: Highest and Best Use. This step determines the projected site’s highest and best use. The highest and best use case study provides an economic basis for the chosen use by addressing the four factors of value: utility, desire, scarcity, and effective purchasing power. Groups will also present results from the assigned case study.
This session will walk students through the due diligence process. Students will discuss the appraisal report, environmental issues, and insurance review, as well as surveying the property.
In this session, students will discuss and review the variety of data sources available, both free and fee-based. A case study will also be assigned to teams.
Site Feasibility Team Review
All teams will present their results from the previously assigned case study. In addition, the instructor will walk the class through an actual Site and Market Feasibility analysis to demonstrate how everything works in the day-to-day development world.
Site Feasibility and Market Analysis is approved for the following Education Credit:
16 hours credit toward the Certificate of Advanced Study in Commercial Real Estate Development.
16 Professional Development Hours (PDH)
1.6 Continuing Education Units (CEUs)
Tuition & Register
Tuition & Register
Payment for a NAIOP online course entitles access for one person only to the course and all materials.
- Member: $795
- Non-member: $995
- Developing Leader: $595
- Student Member: $95
- Student Non-Member: $145
How to Register
All registrations processed online receive an automatic order confirmation and receipt. If you register via fax, mail, or phone, a receipt must be requested by contacting firstname.lastname@example.org.
Login instructions to access the online course are sent under separate cover from email@example.com, approximately 1 week before the first class. If it is less than one week until the start of the course and you have not received the login instructions, please check your spam folder. If the login email is still not there, please contact the NAIOP Education Department.
No refunds will be issued.