Advanced Development Practices (Dev2)

Advanced Development Practices

The Advanced Development Practices course is designed for the intermediate to senior level professionals seeking to enhance their applied leadership skills and knowledge. Course material addresses best leadership practices throughout the development process and builds a solid understanding of financial property performance through the development concept, construction, revenue generation, marketing and asset management. Class exercises and case studies are used to strengthen problem solving skills, analytical assessment and to offer new perspectives on providing leadership to the development team. This is the companion course to Essentials of the Development Process.

Lesson Plans

August 5, 2015

Development Team

Time: noon - 2 p.m. (Eastern Standard Time)

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During this session, we’ll focus on developing the strong leadership skills that are vital to the success of a development of a property. We will discuss how to build a comprehensive high-performance development team and to deliver a successful project. We’ll also address how to apply negotiation strategies to practical applications of real estate and to manage risk. We will also discuss the importance of strategic marketing and how to integrate it into the development plan. Students will develop a working knowledge of the construction management process, the tools and techniques utilized and learn the importance of leadership in project management. We'll also explore the relationship between scope, schedule and resources for managing the tenant improvement process and exceeding the customer's needs. Finally, students will learn to identify property management and leasing agents' roles and contribution to the overall development process.

August 12, 2015

Market and Feasibility Analysis

Time: noon - 2 p.m. (Eastern Standard Time)

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In this session, students will learn to perform a national, regional and local economic analysis to determine the state of the market, economic base, availability of resources and the availability of supply and demand. We'll present the critical components included in a market feasibility analysis and the overall impact to the viability and success of a project. Students will develop analytical assessment skills that include how to conduct investigative research to develop a market feasibility study. They'll develop a stronger understanding of the economic drivers for a local analysis and the impact of the results to the success or potential risks to the project. Finally, we'll learn to identify local economic drivers for demand analysis by asset class and competing supply.

August 19, 2015

Negotiating and Managing Risk

Time: noon - 2 p.m. (Eastern Standard Time)

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During this session, students will learn to recognize and define negotiation situations and explore individual negotiation styles. We will emphasize the importance of having a negation plan, identifying alternatives and demonstrate how to use strategies and tactics to obtain desired results. We'll also address how to apply negotiation strategies to practice applications of real estate and to manage risks. Finally, we'll address managing risk with the use of proven techniques and methodologies.

August 26, 2015

Strategic Marketing and Group Study to Work on Case One

Time: noon - 2 p.m. (Eastern Standard Time)

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This session will emphasize the importance of strategic marketing and provide a basic outline for a marketing plan. Students will learn to develop an appropriate business mission statement, identify the criteria for stating good marketing objectives, explain the components of a situation analysis and identify sources of competitive advantage. We'll discuss how to identify strategic alternatives and describe tools used to help select alternatives along with exploring various target market strategies. Students will become familiar with elements of the marketing mix and will be able to explain why implementation, evaluation and control of the marketing plan are necessary.

September 9, 2015

Review Case One and Group Presentations and Construction Management

Time: noon - 2 p.m. (Eastern Standard Time)

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During the beginning of this session, we'll review Case One and listen to group presentations. The second half of the session will be dedicated to construction management. We'll identify the role and responsibilities of a construction manager and define the aspects of the project life cycle. Students will gain an understanding of the management processes involved in a construction project and learn to analyze common construction management problems. This session will provide students with a thorough working knowledge of construction management tools and techniques.

September 16, 2015

Asset Management

Time: noon - 2 p.m. (Eastern Standard Time)

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Students will gain an understanding of property management, portfolio manager and agents' roles and contribution to the development process in addition to learning how value is derived and preserved. We'll discuss how to maximize investment objectives and how to enhance performance of assets through green and sustainability measures.


Facilitator for this Lesson:
Joan Woodard

Joan Woodard

President & CEO

Simons & Woodard Inc

Santa Rosa, Calif.

Subject Area: Essentials of the Development Process, Advanced Development Practices, Leasing Marketing and Negotiation, Site Feasibility and Financial Analysis of Development Projects

Joan Woodard has more than 35 years in the commercial real estate development and management business. She is currently the president and CEO of Simons & Woodard, Inc. in Santa Rosa, Calif. Ms. Woodard is responsible for overseeing architecture, marketing, leasing, property and financial management. Ms. Woodard began her career in real estate as a financial analyst and project manager in Atlanta with John Portman. She worked on architectural and development projects all over the world. In 1985, she joined Walt Disney on the West Coast as vice president for Disney Development, where she developed short and long-term plans for the company's use of real assets, among which was the planning process that resulted in Disney's corporate headquarters in Burbank and Disney's California Adventure in Anaheim.

September 23, 2015

Managing the Tenant Improvement Process

Time: noon - 2 p.m. (Eastern Standard Time)

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This session will focus on the importance of leadership in project management. Students will become familiar with the relationship between scope, schedule and resources and how to successfully build a team, communicate and provide feedback. We'll illustrate the benefits of sustainable design and LEED, while examining the basic components of budgets and how to avoid cost over runs. Finally, we will define elements of a "green lease" and discuss current tenant improvement demands.

September 30, 2015

Case Study Two

Time: noon - 2 p.m. (Eastern Standard Time)

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In this final session, we'll distribute the second case and identify learning outcomes and review and discuss the assigned case.

Education Credits

Education Credits

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Advanced Development Practices is approved for the following Education Credit:
16 hours credit toward the Certificate of Advanced Study in Commercial Real Estate Development.

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16 AIA/CES Learning Units
16 Professional Development Hours (PDH)
1.6 Continuing Education Units (CEUs)

Learning Objectives

Learning Objectives

  • Develop strong leadership skills that are vital to the success of a development of a property.
  • Learn how to build a comprehensive high performance development team and to deliver a successful project.
  • Understand the critical components included in a market feasibility analysis and the overall impact to the viability and success of a project.
  • Demonstrate how to apply negotiation strategies to practice applications of real estate and to manage risks.
  • Understand the importance of strategic marketing and how it is integrated into the development process.
  • Develop a working knowledge of construction management and the tools and techniques utilized.
  • Understand the importance of leadership in project management.
  • Define the relationship between scope, schedule and resources for managing the tenant improvement process and exceeding the customer's needs.
  • Identify property management and leasing agent's roles and contribution to the development process.

Tuition & Register

Tuition & Register

Payment for a NAIOP online course entitles access for one person only to the course and all materials.

Course Tuition

  • Member: $795
  • Non-member: $995
  • Developing Leader: $595
  • Student Member: $95
  • Student Non-Member: $145

How to Register

  • Register online
  • Fax: Complete the PDF form and fax to 703-904-7003
  • Mail: Send check payments to: P.O. Box 333354, Chantilly, VA 20153
  • Register over the phone/questions: 800-666-6780

Confirmation

All registrations processed online receive an automatic confirmation, along with login instructions for the online conference. If you register via fax, mail or phone, the confirmation emails will be sent to you after your payment is received and processed. If you do not receive the confirmation emails within two weeks, please contact the NAIOP Education Department at education@naiop.org.

Cancellation Policy

All cancellations must be in writing. Cancellations of registrants received after July 22, 2015, will be charged a fee of $100 per attendee. Cancellations received after July 29, 2015 will forfeit the registration fee. No refunds will be made for no-shows. Substitutions are permitted until July 29, 2015. Nonmembers substituting for members will pay the difference in fees. Cancellation/substitution notices should be sent to education@naiop.org or faxed to 703-674-1471.

FAQs

FAQs

What does tuition cover?

Payment for a NAIOP online course entitles access for one person only to the course and all materials.

Is there an online instructor?

Yes, there is a live instructor presenting each class. Students are able and encouraged to engage and interact with the instructor and each other.

How much out-of-class work is required for each course?

Courses offered online require no more than one hour per week of additional work outside of the scheduled class times.

What if I miss a scheduled class?

If a student misses a class, all materials and a recording of each class is posted in the material library for the student to review before the next class. A student must attend a minimum of 75 percent of the classes to receive credit.

Do I have to take an exam?

Course exams are not required unless you are enrolled as a candidate for the Certificate of Advanced Study in Commercial Real Estate or the Certificate of Advanced Study in Real Estate Finance.

What records are kept of my coursework?

The Center maintains records of all the coursework you complete, as well as optional exam scores, in a confidential transcript. Transcripts are available to candidates upon request. Please contact education@naiop.org.

What are the computer requirements?

The interactive sessions will be accessed via GoToWebinar.com.

Please use the list below to determine if your computer meets the minimum requirements recommended to participate in the online courses:

To attend on a PC, the following is required:

  • Internet Explorer® 6.0 or newer, Mozilla® Firefox® 2.0 or newer (JavaScript™ and Java™ enabled)
  • Windows® 2000, XP, 2003 Server or Vista
  • Cable modem, DSL or better Internet connection
  • Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (Recommended) (2 GB of RAM for Windows® Vista)

To attend on a Mac®, the following is required:

  • Mac OS X 10.4 (Tiger®) or newer
  • Safari 3.0 or newer, Firefox 2.0 or newer (JavaScript™ and Java™ enabled)
  • Cable modem, DSL or better Internet connection
  • Power PC G4/G5 or Intel processor (521 MB of RAM or better recommended)

Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers (a USB headset is recommended).

Contact Barb David at barbd@naiop.org for more information.