Reader Demographics
Development magazine advertising reaches:
Circulation: 19,000
Readership: 47,500*
*Based on an average of 2.5 readers per copy.
Development magazine reader demographics:
Development magazine readers represent all facets of the commercial real estate industry:
- Developers; Owners; Investors and Asset Managers – 33%
- Architects; Engineers; Contractors and related services – 20%
- Brokers – 17%
- Accountants and Attorneys – 12%
- Financiers – 8%
They are involved in the development of all commercial property types:
- Office – 91%
- Industrial – 78%
- Retail – 69%
- Mixed-use – 65%
- Multi-family – 32%
*Some members are involved in the development of more than one commercial property type.
64% of NAIOP members are senior leaders in their companies:
- C-Suite / President / Partner – 25%
- Vice President / Senior Vice President / Executive Vice President – 26%
- Director – 13%
They are experienced commercial real estate professionals:
74% have 11 or more years experience in commercial real estate
19% have 31 or more years experience in commercial real estate
In addition, there are NAIOP members in the largest REITs in North America, including:
Alexandria Real Estate Equities, Boston Properties, Brandywine Realty Trust, Brookfield Properties, Corporate Office Properties Trust, Highwoods Properties, Kilroy Realty, Liberty Property Trust, Mack-Cali Realty, Prologis, SL Green Realty
Development magazine readers represent the top commercial real estate companies:
(based on the 2011 survey of office and industrial developers and owners conducted by NREI)
- 23 of the top 25 office owners in the United States are active NAIOP members.
- 24 of the top 25 industrial owners in the United States are active NAIOP members.
- 23 of the top 25 office developers (completed development and new construction in 2010) in the United States are active NAIOP members.
- 19 of the top 20 industrial developers (completed development and new construction in 2010) in the United States are active NAIOP members.
NAIOP members are a unique audience who are not members of other leading commercial real estate organizations:
- 80% of NAIOP members are not Urban Land Institute (ULI) members
- 90% of NAIOP members are not Building Owners and Managers Association International (BOMA) members
- 84% of NAIOP members are not International Council of Shopping Centers (ICSC) members
Who Advertises in Development Magazine?
Recent advertisers in
Development magazine include:
- Cassidy Turley
- CBRE
- Chicago Title Insurance Company
- Colliers International
- CORFAC
- Cushman & Wakefield
- Duke Realty
- Ernst & Young
- Jones Lang LaSalle
- KSS
- Liberty Property Trust
- Marcus & Millichap
- NorthMarq
- PNC
- USAA Real Estate Company
