CareerForward!
Generate Momentum by Hosting a Developing Leaders Event
Get the Right People Together
Motivate Through Messaging
Enable Networking
Open Lines for Feedback
Facilitate Action
Have Fun
How Many Guests?
How Formal?
What's The Right Theme?
Fresh ideas and new membership are essential to maintaining NAIOP's energy and vitality. With that in mind, we've kicked off the Developing Leaders (DL) Program, our initiative to bring in new NAIOP members age 35 and under.
The successful launch of a DL program at your chapter can start with just one gathering of prospects at a memorable recruiting event. Here are the main objectives:
Get the right people together
Task your chapter members to assemble a list of all commercial real estate professionals in your area who are 35 and under. Talk to local businesses and schools to help you identify a large and diverse roster. Make sure to personally invite each person on the list by phone, mail, or e-mail. Then be sure to send your list to headquarters to ensure proper follow-up and inclusion in the NAIOP database for targeted DL efforts. Also, once you've determined your event, make sure that you update NAIOP's calendar/events page.
Motivate through messaging
You'll want your guests to walk away with knowledge of who NAIOP is, and what we can do to help budding careers.
Enable networking
Make sure your area's top commercial real estate luminaries attend, and give aspiring professionals a chance to meet them.
Open lines for feedback
Rather than a passive program, consider an interactive format in which guests can express their questions, concerns, and successes. It's a great way to hear what's on new professionals' minds so you can tailor your DL program to fit.
Facilitate action
All guests should receive membership materials, contact information, and other data that can help them join NAIOP while the inspiration is fresh.
Have fun!
Show new people that NAIOP is a high-energy, dynamic organization that truly celebrates commercial real estate professionals and empowers them to be their best.
When you're planning to round up your area's newer commercial real estate professionals, here are some considerations:
How many guests?
If you're in a less populated area, your chapter's budget may permit a small, sophisticated gathering of young prospects at a local restaurant. With a large number of invites, a simpler event might be in order. Remember, the main objective is to reach as many real estate professionals as possible.
How formal?
Plan an event that reflects your location and its lifestyle. You can choose a sit-down dinner, a business-casual wine tasting, or a rock-climb and picnic-the possibilities are endless.
What's the right theme?
You can create a theme around the event's location, and augment it with some decorative touches and a tagline. Here are some ideas:
| Location |
Possible tagline |
| Theater |
Spotlighting your potential |
| Museum |
Make your career a masterpiece |
| Gardens |
Commercial Real Estate: A field that's blooming |
| Sports events |
Join your area all-stars |
With a little creativity, your NAIOP chapter can put together a fun and informative gathering that brings together the best young talent in your area. You'll be helping your colleagues, advancing the reach of NAIOP, and having a great time — all at once.
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